Okay, I’m just going to get it out of the way; the name is really unfortunate but the packaging more than makes up for it! This identity package for the Japanese restaurant Chicken Pecker, by Commune, feels so fresh and healthy. My favorite are the napkins, I have no idea what it says but I like to think it reads: EAT THIS CHICKEN IT IS TASTY AND DELICIOUS, NOM! NOM! NOM!

UPDATE! Reader Ikukito was kind enought to translate the napkin!

The napkin says like this:

I guess that we have met before.

Thing that we can use, we use that.
We can’t waste papers either trees.
Japan produces more than 30 billion milk cartons a year.
Those cartons for liquid are used high rank pulp.
We can’t recycle food but we, Chicken Pecker, recycle other things around food. In spite of that seems small thing but we walk steady.

Thanks Ikukito!

Via TheDieline

I was walking by a coworker’s desk Friday when a promo from Heidi Chisholm stopped me in my tracks! Her portfolio is fantastic and she has a unique understanding of the users experience.This identity package for France Production is only one example of her impressive work. This one in particular sends my heart aflutter, the pop up card, the envelope scalloped to an inch of it’s life, the illustrations and photography, it’s all too perfect! Make sure to visit her site for more, you won’t regret it!

I just can’t get enough of this identity system for Flink by Me & Mister Jones. That invoice is to die for, it makes me want to redo mine! I love that they use a ton of different patterns and shapes yet it all still works together. Very well done!

Via The Strange Attractor, Via ffffound

I’m smitten with this logo and identity package for Hungry Elephant by Arlo. It’s both playful and sophisticated and I’m always a sucker for magenta and gray, I love that they whet the extra mile and printed the envelopes on the inside as well. From their website it doesn’t appear that Hungry Elephant is using these any more, which is a shame, it’s sad to see such great design retired.

This is a cool new trend I’ve been noticing: Tape as a design element. I particularly love this because it’s both functional AND cool! Here is an wonderful example of incorporating the tape into a broader design. This is from a great Norwegian design frim called Heydays.

Heydays via ffffound