Speaking of sweet, how delightful is this bussiness card and web design for the Short & Sweet Co.?! Short & Sweet is a specialty pastry company in Toronto, with a focus on “small (short) 2-3 bite pastries (sweet)”. Sporting the complete menu on the inside of the folded business card; I’d say it’s a pretty charming and useful piece.

Designed and photographed by Trish Papadakos. Via ffffound

This edition of well branded is a fun one for me because the Arctic Club is right across the street from my office. So instead of just being able to appreciate it from my monitor I can tell you first hand just how nice it is. All the elements really capture old Seattle and tie in perfectly with the architecture of the hotel. For instance the logo references the carved walrus heads that adorn the outside of the building.

I didn’t realize it until it until I almost finished the post, but this identity package was done by urbanINFLUENCE, the same company who did the New Sheridan which I featured last week. I guess if you need your old-timey hotel updated these are your go to guys!

urbanINFLUENCE did a spectacular job on this identity package for the New Sheridan Hotel. The use of rich textures and ornate patterns bring the charm of a turn of the century to a hotel of today. I think the paper cups are my favorite, the look is so unexpected and elegant! Located in Telluride, CO, the New Sheridan just exudes history, make sure to stop by if you’re ever in the area.

This identity for Claridge’s Luxury Hotel is the epitome of a well branded company. I love the combination of the bright teal and gold with the stark black and white. There’s a perfect mix of classic sophistication juxtaposed with a bold modern simplicity. The use of bold patterns on the wrapping paper, the pencils and the envelope liner is executed brilliantly. This beautiful system was designed by Construct, a design boutique in London and more of their fantastic work can be seen on their site and blog.

Via: Creative Review

I am completely enamored with the identity and design of Easy Bistro  & Bar, a French and New Orleans restaurant in Chattanooga Tennessee. The project was a collaboration between Widgets & Stone and Maycreate Idea Group and the result is simply spectacular. The translation of the graphic elements to the environment is just impeccably executed and solidifies the impact of the brand.

Images by Jason Connel via ffffound