Archive for the ‘Well Branded’ Category



Well Branded: Say Cheese!

Tuesday, May 31st, 2011

Some pretty packaging to start off the week! Divine Dairy does an impecable job of looking modern and standing out with it’s use of bold color choices. At the same time, it stays true to it’s roots of French Style cheese with woodcut illustrations and rustic typography. A difficult balance to achieve I’m sure but designer Frank Aloi did an amazing job! See more of the cheese line on the Packaging of the World blog.



Well Branded: Cavalier Essentials

Tuesday, May 17th, 2011


Photography by Collin Hughes

I have an affinity to men’s accessories. I think it’s the classic materials of leather, metal and glass that create such a glamorous scene. Designer Taylor Pemberton created this line of gentlemen’s accessories and fine goods for a school project.

Naturally, Cavalier Essentials has received quite a bit of attention; just look at those details! The subtle black-on-black notebook and the etched metal scream rustic sophistication. Unfortunately these products aren’t available for purchase just yet but Taylor says if the demand is big enough he’d consider launching his manly kits. Check out this interview with Taylor on The Madbury Club about the project.

Hands down one of the best students projects I’ve ever seen. I’ll be the first in line to purchase some of these beauties for my husband when they do become available but until then, we can admire the beautiful styling and impeccable pieces from his Cavalier brand!



Well Branded: Frank’s

Thursday, March 10th, 2011

Today’s Well Branded comes from Fbdi in Buenos Aires. Created for a local speakeasy named Frank’s, it just screams prohibition to me. I really like the roughness of the design, from the cropped logo to the blind embossed “FRANK’S”, every element is on message. While usually hard to pull off, I also think the distressed serif  is a nice touch.

Via: Lovely Stationary



Well Branded: Girl Scouts

Friday, February 25th, 2011



Images via: Original Champions of Design

In honor of the delicious Girl Scout Cookies that are undoubtedly making their way into our homes as we speak, I thought I’d share the most recent re-branding from Original Champions of Design (OCD). Since being founded in 1912, the Girl Scouts logo has maintained an iconic three leafed Trefoil but it wasn’t until the late 70′s that Saul Bass redrew it to include the positive-negative faces we’re all so familiar with.

The modernized version of the logo, by OCD, carefully simplifies and modernizes the girl silhouettes. The hair and faces were updated without loosing the charm of the original mark. Even the color green got a face lift and the type was set in all lowercase for more approachability.

My favorite expression of the brand are the patterns and textures that were created using elements from the mark. It’s a brilliant way to bring the brand to life while adding a sense of depth and whimsy to the collateral. Now, if only the packaging could get some TLC, it’d be a fantastic! Check out OCD for more images and an in depth look at their process behind the GSUSA re-branding.



Well Branded: Envision Eyewear

Friday, February 18th, 2011

Ever since the Kate Spade party at Alt, I’ve developed an affinity towards chunky black eye wear. While I’m not personally chic enough to pull the look off, I am still drawn to the bold graphic aesthetic this trend embodies.

Hence my love for the Envision Eyewear Identity and stationary system. I spotted this lovely collection on designworklife last month and keep going back to it. Sussner Design in Minneapolis is responsible for this clever suite. I love, love, LOVE the mix of pattern and clever crops!