Well Branded: Flour Pot
September 16th, 2010This identity system for the Flour Pot Bakery just might be my favorite yet! From the cheerful color palette and the whimsical hand-drawn type, it’s charming without being over-the-top.
Sara Nicely, the brilliant designer behind the design, created the system to best illustrate the natural baked goods and eclectic shop environment. The best part is the strategically placed menu on the baguette bag so that customers can carry it home and read it while enjoying their loaf – brilliant!

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September 16th, 2010 at 6:35 am
I absolutely love the font choices & packaging. The yellow is such a nice touch. Great find!
September 16th, 2010 at 7:38 am
I would totally eat at this place! I can see myself reading the packaging. This is just one brilliant idea.
September 16th, 2010 at 8:31 am
beautiful branding!
September 16th, 2010 at 10:10 am
This is Brilliant!! Love the look so much!! Great find!! As I want to showcase wedding invitations that look like this!
September 16th, 2010 at 10:20 am
Woah. Delicious!
September 16th, 2010 at 10:44 am
Ooh I love it! So sweet and handmade but so clean!
September 16th, 2010 at 11:07 am
This is so good it makes my heart hurt.
September 16th, 2010 at 12:37 pm
well branded indeed! Love it.
September 16th, 2010 at 2:19 pm
I saw this on Pinterest (which I discovered from you!) a couple a weeks ago. I was just looking at it again before I stopped by your blog and it is the first post! So cool, love it.
September 16th, 2010 at 2:36 pm
DEFINITELY well-branded. Loving their style!
September 16th, 2010 at 3:49 pm
ooooooo love a good brand! this is so sweet
September 16th, 2010 at 5:29 pm
wow. i love this! they nailed it.
September 17th, 2010 at 4:22 am
They are delicious! Bravi!!
September 17th, 2010 at 8:10 pm
I love this!! So adorable!
September 17th, 2010 at 11:45 pm
Love this! The handwritten effect is so whimsical and perfect!
xo
September 19th, 2010 at 1:55 am
wow, great design! i love the font!
February 22nd, 2011 at 1:06 pm
Excellent design ! Super clean and well executed. Does anyone know the font used for this project?