Well Branded: Gelateria
August 24th, 2010
Some beautiful work by London-based designer, Joe Stephenson. The system was designed to promote and highlight the abundant “flavors” of the Fedrigoni specialty paper showroom. With Gelato as the teaser, guests could enjoy a cool treat while collecting paper samples and getting familiar with the showroom.
I love the simplicity of the work and the playful connection between the gelato flavors and the delicious paper colors. Yumm indeed!

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August 24th, 2010 at 7:23 am
this is gorgeous! what an amazing and well-planned concept! i love it!!
August 24th, 2010 at 8:41 am
Oh I love this design. It’s so fresh, simple and brings on a happy mood.
August 24th, 2010 at 9:09 am
simply beautiful!
August 24th, 2010 at 7:24 pm
Isn’t this suite fabulous? I saw it elsewhere a few weeks ago and am thrilled to see it here again. The colors are so enticing, and the graphics are perfect!
August 24th, 2010 at 8:23 pm
Ditto the others…I am a big admirer of this branding! Love a creative campaign like this!
August 27th, 2010 at 9:40 am
Gorgeous!!! I want gelato, stat!
August 29th, 2010 at 10:09 am
I love this! So sweet and simple
Plus, those colors are perfect!
September 3rd, 2010 at 7:43 am
I always love the “well-branded” posts you do.
This one is especially cute. Makes me want to hold on to Summar a while longer and have a gelato (and order pretty pastel paper of course).
September 8th, 2010 at 4:01 pm
love it!