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Well Branded: Claridge’s Hotel
May 21st, 2010
This identity for Claridge’s Luxury Hotel is the epitome of a well branded company. I love the combination of the bright teal and gold with the stark black and white. There’s a perfect mix of classic sophistication juxtaposed with a bold modern simplicity. The use of bold patterns on the wrapping paper, the pencils and the envelope liner is executed brilliantly. This beautiful system was designed by Construct, a design boutique in London and more of their fantastic work can be seen on their site and blog.
May 21st, 2010 at 9:50 am
that last picture is too cute!
May 21st, 2010 at 10:02 am
i am one of those people that takes the hotel pens, pencils, note pads, etc. so i must make a reservation at this hotel! beautiful design!!
May 21st, 2010 at 2:16 pm
this is absolutely stunning. at first the colors reminded me of tiffany & co. but then the black and white stripes definitely makes it stand out to be special.
great find!
May 21st, 2010 at 2:17 pm
sorry..*make, not makes.
May 21st, 2010 at 3:33 pm
Oh wow, that is just gorgeous.
May 22nd, 2010 at 3:16 pm
Oh wow. Their branding is spectacular! Thanks for sharing.
May 23rd, 2010 at 6:03 pm
this is amazing! love that it is so bold, but the green makes it a bit soft. excellent find!
adjewelry.blogspot.com
May 24th, 2010 at 6:42 am
It’s the bright teal eraser on that super graphic pencil that really does it for me. I love little surprises like that.
May 24th, 2010 at 11:13 am
Love the bright teal with the black and white!!
May 24th, 2010 at 1:34 pm
oh my…this is probably one of the most GORGEOUS branding set I’ve ever seen!
May 24th, 2010 at 5:07 pm
They did an incredible job branding. The bold color scheme and graphic print is perfect.