Well Branded: Claridge’s HotelMay 21st, 2010
This identity for Claridge’s Luxury Hotel is the epitome of a well branded company. I love the combination of the bright teal and gold with the stark black and white. There’s a perfect mix of classic sophistication juxtaposed with a bold modern simplicity. The use of bold patterns on the wrapping paper, the pencils and the envelope liner is executed brilliantly. This beautiful system was designed by Construct, a design boutique in London and more of their fantastic work can be seen on their site and blog.