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Well Branded: The Chelsea
March 9th, 2010Sorry I was MIA yesterday, I was recovering from our Oscar party and wasn’t able to schedule a post. We had a blast and I’ll be sharing more details soon but today I thought I’d share one of my favorite identities.
All images via Steven Jockisch
Mucca Design really thought of everything when creating this work for The Chelsea Hotel. Located in the heart of Atlantic City it’s a luxurious escape from the the ringing of slot machines.
Forget the soap, I’m stealing the the door hanger! I love the modern take on the classic mid-century aesthetic. I particularly like the versatility of the word mark and the monogram. They work beautifully together and are equally as strong on their own. If I ever make it to Atlantic City I know where I’ll be staying!
March 9th, 2010 at 8:18 am
Tres chic!
March 9th, 2010 at 10:59 am
The Chelsea is one of my favorite places in AC. Everything about it is well branded and their restaurants are soo yummy! I love AC and hope you get a chance to make it out there.
March 9th, 2010 at 2:05 pm
Oh wow that hotel looks GORGEOUS. Definitely on my go-to list when I make it over to the US!!
March 12th, 2010 at 10:59 am
I love the Well-Branded features! Keep ‘em coming.