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Package Design: Chicken Pecker
October 7th, 2009
Okay, I’m just going to get it out of the way; the name is really unfortunate but the packaging more than makes up for it! This identity package for the Japanese restaurant Chicken Pecker, by Commune, feels so fresh and healthy. My favorite are the napkins, I have no idea what it says but I like to think it reads: EAT THIS CHICKEN IT IS TASTY AND DELICIOUS, NOM! NOM! NOM!
UPDATE! Reader Ikukito was kind enought to translate the napkin!
The napkin says like this:
I guess that we have met before.
Thing that we can use, we use that.
We can’t waste papers either trees.
Japan produces more than 30 billion milk cartons a year.
Those cartons for liquid are used high rank pulp.
We can’t recycle food but we, Chicken Pecker, recycle other things around food. In spite of that seems small thing but we walk steady.
Thanks Ikukito!
Via TheDieline
October 7th, 2009 at 6:12 am
I agree the packaging is fantastic and I’m a sucker for packaging. BUT the name is hilarious. I’m sending this to my son who lives in Tokyo. He has to go find this!
October 7th, 2009 at 6:14 am
The napkin says like this:
I guess that we have met before.
Thing that we can use, we use that.
We can’t waste papers either trees.
Japan produces more than 30 billion milk cartons a year.
Those cartons for liquid are used high rank pulp.
We can’t recycle food but we, Chicken Pecker, recycle other things around food. In spite of that seems small thing but we walk steady.
October 7th, 2009 at 7:09 am
Thanks so much for the translation Ikukito, I like it even more now! What a sweet and kind little message.
Thank you!
Kathleen
October 7th, 2009 at 11:54 am
Hee hee hee. You’re right, unfortunate name. But v. cute! I think they should change it to say NOM NOM NOM!
October 7th, 2009 at 12:46 pm
LOL “unfortunate name” hahaha I literally laughed out loud in my little studio alone.