Tour de Chalk

July 14th, 2009

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Yesterday’s Tread Art reminded a good friend of the chalk messages that the Livestrong campaign has launched during the Tour de France. I hadn’t seen this before so I was incredibly excited to get the tip, thanks Tara!

The Lance Armstrong campaign, which provides support and assistance to cancer patients, has teamed up with Nike to create the Chalkbot. The robot will paint personalized text messages in  yellow chalk along the route of the Tour de France. You can submit your own inspirational message by texting “LIVESTRONG,” followed by your message, to 36453, or by visiting the official site. One of the sweetest things I’ve seen in a while and wish I could be there to see it for myself!

Images via: Trend Hunter



7 Responses to “Tour de Chalk”

  1. tara Says:
    July 14th, 2009 at 10:26 am

    writing on the roads during the tour has a long tradition, but nike’s chalkbot has taken it to a whole new level… now we can cheer lance ;) and share our messages of hope with the world. thanks for the inspirational post!

  2. Alison Says:
    July 14th, 2009 at 10:59 am

    That’s amazing! It’s such a brilliant idea. It definitely put a smile on my face!

  3. christina Says:
    July 14th, 2009 at 1:06 pm

    so amazing…there’s a little boy name pablo who died a couple weeks ago of cancer. the foundation his parents started to bring awareness to kids with cancer, the pablove foundation, commissioned the chalkbot for pablo. i thought i’d share with you:

    http://getwellpablo.blogspot.com/2009/07/pablove-on-road-at-tour-de-france.html

    pablo’s story is very inspirational…i’ve been following his dad’s blog for a few months (his dad is a friend of my partner). pablo is also going to appear in a LIVESTRONG commercial coming up!

    http://getwellpablo.blogspot.com/2009/07/livestrong-its-about-pablo.html

    thanks for posting about this!

  4. Bri Says:
    July 14th, 2009 at 5:52 pm

    Hahaha, ok, that’s pretty awesome too.

  5. April Says:
    July 14th, 2009 at 9:18 pm

    SO wonderful! Thanks for sharing.

  6. Kathleen Says:
    July 15th, 2009 at 12:25 am

    Thank you so much for sharing that Christina, so touching. It’s not everyday that someone can honor a loved one like that and it is so inspiring. I’m going to be on a lookout for that commercial and I can’t wait to see it. Thank you again for sharing! xoxo

  7. kasey at thriftylittleblog Says:
    July 15th, 2009 at 7:55 am

    I love this! It has great purpose and is just plain cool.

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