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Baked!
March 18th, 2009
It’s not every day that I get to share some of my professional work so I’m really excited to show a project I recently finished! The design firm I work at, Hornall Anderson, was tasked with redesigning Lay’s Baked! line of snacks. It was a long and challenging process but I’m really proud of the result that the team and I created. My favorite is the Sour Cream & Onion, there is something about the green that works really well with all the elements.
March 18th, 2009 at 6:29 am
the new design is much more lovely.
March 18th, 2009 at 6:55 am
congratulations – i think the new packaging is a big improvement over the old!
cheers,
kelly
March 18th, 2009 at 7:04 am
i was so proud of this look when i first saw it recently. i am a big fan of bbq baked lays! i think i want to buy some and just leave them out on the counter to make the kitchen pretty! good job :O)
March 18th, 2009 at 7:59 am
What a marked improvement. You’ve managed to reference the old starburst design without allowing it to overpower a new, cleaner presentation. Kudos!
March 18th, 2009 at 8:05 am
What an improvement! The old packaging is almost assaulting compared to the new design. Great work!
March 18th, 2009 at 9:04 am
Love this! I had forgotten how good these were because the old packaging was so bad. (Yes, I sometimes buy products based on packaging – it’s the designer in me and I can’t help it.) Superb work!
March 18th, 2009 at 9:04 am
My previous career was in marketing with a major food manufacturer, so I know how hard it is to redesign packaging. Maintaining shelf presence, balancing message hierarchy, keeping the product somewhat recognizable on shelf. Not to mention dealing with all the various marketing egos. Wow. You guys did an amazing job!
Erin
http://www.RedStamp.com
p.s. We absolutely adore your blog around the office. It’s a daily read!
March 18th, 2009 at 9:07 am
absolutely beautiful! and now i’m officially craving the goodness that is sour cream & onion.
March 18th, 2009 at 9:12 am
Great job, beautiful work. You should be proud! I saw this in a store and looked twice because of the beautiful design
March 18th, 2009 at 9:16 am
love it! My husband will be happy that I will now let his favorite snack into the house more often, on account getting rid of the awful packaging in exchange for something so lovely!
March 18th, 2009 at 9:18 am
Fantastic work, as always!!
March 18th, 2009 at 9:29 am
yours is MUCH better!
March 18th, 2009 at 9:30 am
the new design looks great! good job.
March 18th, 2009 at 9:48 am
The new design is far and away more cohesive and desirable. My mouth started watering just now.
March 18th, 2009 at 10:36 am
haha that is so funny! we had a bag of those at the house the other day and i was thinking that that new design was nice! great job!
(sorry, left this comment accidentally on the post below this!)
March 18th, 2009 at 11:10 am
Now that the bag looks pretty I can feel better about eating them…ha ha
March 18th, 2009 at 11:42 am
I’m going to saw, that a huge improvement! I love the “baked!” part – for whatever reason, that makes me laugh every time. It’s declaring itself!
March 18th, 2009 at 1:34 pm
So much better! It looks healthy, fresh and much more modern. Great job to you and your team!
March 18th, 2009 at 1:56 pm
Cool!
…now if you could only get them to figure out how to use paper packaging and not waste so much…sigh. Very nice design, though!
March 18th, 2009 at 2:28 pm
the new design totally makes me want some! much cleaner and polished…def. more appealing than the old bag.
March 18th, 2009 at 6:13 pm
I just stumbled onto your blog a couple of days ago and I must say that it’s now a daily read for me. So inspiring!
Also, I’ll be the 21st person to say that these news bags are AMAZING. They’re so lovely…something I never thought I’d say about potato chip bags! Great job!
March 18th, 2009 at 6:20 pm
Absolutely fantastic job on the packaging! Very, very appetizing! Too bad you can’t make them taste like real crisps, (sorry, potato chips)!
March 18th, 2009 at 6:52 pm
wow, what an improvement. nice work.
March 18th, 2009 at 9:52 pm
very, very cool, it’s amazing what re-branding can do for a product!
March 19th, 2009 at 8:41 am
Nice work. I know it was a long process.
March 19th, 2009 at 9:55 am
Wow! Tremendous improvement. I like the more subtle sunburst and love how the creamy color conveys the message that these are “healthier”. Lovely.
March 19th, 2009 at 11:07 am
what an improvement!
March 19th, 2009 at 7:07 pm
Wow, what a change. I think i may head out and buy me a bag!
March 19th, 2009 at 11:24 pm
That’s amazing! My fiance and I are both graphic designers (and lovers of baked lays chips) and love the new designs! Good work
March 20th, 2009 at 6:20 am
From one package designer to the next, great work! Thank goodness simplicity is back!
March 23rd, 2009 at 1:58 pm
From your client….it was a long road, but couldn’t be happier with the work! Thanks!
March 23rd, 2009 at 8:44 pm
How funny, I just noticed (and was admiring) the new packaging in Target the other day. Well done!
March 24th, 2009 at 1:49 pm
Wow. I never buy chips, but that packaging is so pretty that I just might snag a bag. Great job!
March 25th, 2009 at 7:49 am
I saw the new design in stores and immediately fell in love with it. It looks so much better, more “natural” even, and ti even feels more healthy.
March 25th, 2009 at 9:05 am
i am constantly amazed by the great work HA does. a ‘terrific job!’ to you and the entire team!
March 29th, 2009 at 2:19 pm
[...] from Twig & Thistle, the old [...]
March 31st, 2009 at 10:03 am
[...] Great post from our friends at BrandNew on the redesigned Baked Lays packaging. Check it out here. Images from Twig & Thistle. [...]
April 3rd, 2009 at 8:49 pm
It is the same old stuff of trying to replicate the modern organic design. It does not seem at all of the chart. It shows the reminiscent old days of Hornall Anderson when it used to be trendsetter. Too sad!
April 5th, 2009 at 10:39 pm
From my post on Brand New:
Today, I saw the Baked! Lay’s Original chips in Safeway and the new packaging is a welcome change. The previous packaging was convoluted with too many primary colors – not to mention that nasty center alignment. The new products feature a monochromatic color scheme, allowing punches of color that don’t overpower the design. Now, the brand is fresh, enticing, and constrained. Cheddar & Sour Cream Ruffles are the bomb.
April 7th, 2009 at 10:49 am
Absolutely LOVE the new design. It’s clean, inviting and just plain beautiful!
April 15th, 2009 at 5:14 am
nice to see another packaging designer out there!!- nice work!
xx kas
April 17th, 2009 at 10:23 am
I saw these in the store and thought how they look so great! (I got my bachelor’s in graphic design, so I’m obsessed with packaging). Great job!!
April 19th, 2009 at 10:07 am
[...] [ image source ] [...]
April 27th, 2009 at 6:33 pm
i was shopping last night and said, wow – these bags look SO much better. i never comment on packaging so GOOD JOB!